Aug 5, 2019
Jeffrey struggled to provide high
end portrait photography in a small country town. One day, a lady
told him "I don't have the luxury of worrying about my children's
memory. I'm struggling to pay for rent this month." Jeffrey
realized, that by providing a luxury product, he was speaking his
language (or lingo) to the wrong audience and that you can't
convince someone to value something they don't hold. He set about
on a journey to study his target audience and reinvented himself.
Jeffrey uses his intuition as a photographer in his current passion
as a branding and marketing consultant. He shares these powerful
nuggets of life and business wisdom:
- surround yourself with people that
value who you are
- share time and experience with
people that share your values
- have empathy and understanding of
the people that you wish to serve
- put yourself in the shoes of those
you wish to serve, without judgement
- as we head towards a world of
higher technology, we are likely to crave more humanity and
empathy
- we choose to connect with those
who take the time to express empathy and understanding for who they
are
- our clients need to know that we
'get them'
- determine what emotionally
triggers your clients to say yes and be loyal to a brand and how
did the brand honor that loyalty and keep those
customers
- businesses need to evolve quickly
emotionally as the values of society change
- ask your clients "what drives you
crazy", this can become the catalyst for the work that you
do
Having a keen eye isn’t just for
what one sees, but also for what one senses. Having been one of the
most sought after portrait photographers in the U.S. for more than
three decades, Jeffrey Shaw, a.k.a. the Lingo Guy, uses this honed
intuition to teach entrepreneurs how to attract their ideal
customers by speaking their Secret Language.
Jeffrey is host of the popular business podcast Creative Warriors,
a nationally acclaimed keynote speaker, a TEDx speaker, a business
coach for entrepreneurs, and author of the bestselling book, LINGO:
Discover Your Ideal Customer’s Secret Language and Make Your
Business Irresistible.
https://www.jeffreyshaw.com/
http://lingoreview.com
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